The 2009 Dodge Ram 1500 is redesigned with freshened styling, new comfort and convenience features, and more available power. This large pickup truck is offered as a 2-door regular cab and two 4-door cabs with conventional doors–the Quad Cab and the Crew Cab. The regular cab offers 6.4- and 8-foot cargo beds. The Quad Cab comes with a 6.4-foot bed while the Crew Cab uses a 5.7-foot bed. Regular cabs seat up to three passengers, the others up to six.

Ram 1500 is available with three engines: A 215-hp 3.7-liter V6; a 310-hp 4.7-liter V8; and a 390-hp 5.7-liter Hemi V8. The 390-hp engine replaces 2008’s 345-hp 5.7-liter Hemi. The 4.7 V8 is capable of running on E85 ethanol-blended fuel. The V6 comes only with a 4-speed automatic transmission, V8s only with a 5-speed automatic. The V6 is only available on rear-wheel-drive models. ST, SLT, and Laramie trims are offered. All Rams are available with rear-wheel drive or with 4-wheel drive that should not be left engaged on dry pavement. Optional is 4WD that can be left engaged on dry pavement. Both 4WD systems include a low-range gear for off-roading. Maximum towing capacity is 8950 pounds. Available safety features include ABS, traction control, an antiskid system, and curtain side airbags. New for 2009 is the Ram Box Storage System. Available only on Crew Cabs, the Ram Box option includes lockable cargo-bed storage bins and a bed divider that doubles as a bed extender.

Also available are a wireless cell phone link, DVD entertainment, a 30-gigabyte hard drive for storing digital music files and photos, a navigation system, and rear-seat in-floor storage bins. A rearview camera with park assist and heated and cooled front seats are due later in the model year.

COMPETITION

Consumer Guide Automotive places each vehicle into one of 18 classes based on size, price, and market position. Large Pickup Trucks are traditionally the vehicles of choice for heavy-duty hauling and towing. They offer an array of cab styles and bed lengths and usually feature powerful V8 or diesel engines. For personal use, consider light-duty half-ton models. For heavy-duty or commercial use, consider three-quarter- or one-ton models.

Our Best Buys are the Dodge Ram and Ford F-150. Our Recommended picks are the Chevrolet Silverado, GMC Sierra, and Toyota Tundra. New or significantly redesigned models in the class include the Dodge Ram 1500 and the Ford F-150. The Chevrolet Silverado 1500 and GMC Sierra 1500 each add a gas/electric hybrid model for 2009.

Vehicle model: 2009 Hummer H3T
Base price: TBA
Engine type: 3.7L I-5
Valvetrain: DOHC, four valves per cylinder
Aspiration: Natural
Mfg.’s hp @ rpm: 242 @ 5,600
Mfg.’s torque (lb-ft) @ rpm: 242 @ 4,600
Transmission: MA5 five-speed manual
Axle ratio: 4.56
Suspension (f/r): Independent SLA with torsion bar, stabilizer bar/Hotckiss leaf spring, stabilizer bar
Steering: Power-assisted rack-and-pinion
Brakes (f/r): 12.4-inch disc/12.3-inch disc with four-wheel ABS
Wheels/Tires: P265/75R16 Bridgestone Dueler
Wheelbase (in): 134
Length (in): 211.9
Width (in): 85.5
Height (in): 72.2
Track (in): 65/65.5
Curb Weight (lb): TBA
Ground clearance f/r (in): 9.1
Approach (deg): 37.5
Departure (deg): 28.0
Max Towing capacity (lb): 4,400, 5,900 (V-8)
Fuel capacity (gal): 27
EPA mileage estimates (mpg): TBA
Seating capacity: 5

General Motors’ focus on four brands – Buick,Cadillac, Chevrolet and GMC – indicates for the near term that light-duty trucks and SUVs will continue to be a part of the product mix, with new SUVs in the form of a Cadillac SRX crossover, Chevy Equinox compact SUV, and the GMC Terrain compact SUV among six new models announced for 2010.

While touting leading-edge design, technology, engineering excellence and quality in their ‘re:invention’ strategy, GM might see a glimmer of hope in a recent survey from J.D. Power & Associates, entitled “Automotive Emerging Technologies Study”, released this month. The study, which is designed to measure familiarity, interest and purchase intent for emerging automotive technologies, polls consumers before and after an estimated market price is revealed. For example, in the survey, 67% of the 19,249 respondents indicated that onboard navigation systems to guide them to the nearest Starbucks or other destinations were of interest.When the cost of a factory-installed navigation system was revealed at $1,600, interest dropped to 20% overall, while 45% of those who owned premium vehicles still chose the factory onboard systems versus lower cost off-board systems.

Mike Marshall, J.D. Power director of emerging technologies said, “Although the factory-installed options are considerably more expensive than an off-board navigation system, the price difference is not reflected in a proportionate decrease in consumer interest levels. Among consumers who express interest in both types of navigation system, seven out of ten indicate they would choose a factory-installed navigation system rather than an off-board version—despite the cost premium.”Other technologies fared about as well, and among consumers who listen to their portable digital music player in their vehicle, more than one-half use an auxiliary input jack, while approximately 20% use a wireless FM transmitter. Nearly 2/3s of consumers indicate that they would like the ability to listen to a portable digital music player through their vehicle’s speakers, while 27% express a desire to use a smartphone’s music capabilities in conjunction with their vehicle’s audio system.

Among consumers currently utilizing their vehicle’s Bluetooth functionality, initial interest for wireless connectivity in their next vehicle is 68%, compared with just 47% among those who have the feature but do not use it in their vehicle.Premium surround sound systems garner the highest interest rate among near-term vehicle intenders at 72%, while just 61% of consumers who plan on purchasing a new vehicle in two years or more indicate interest in this feature. “Consumers nearing the final phase of the vehicle purchase process are often more well-versed on vehicle options and features than those in the early stages of shopping, and likely have recently researched the available vehicle specifications,” stated Marshall, who added, “The increased familiarity of the possible benefits and conveniences of these technologies may lead to an increase in interest.”

How this bodes for an industry accustomed to making their profit on all the bells and whistles, and GM in particular with a plethora of trim levels and options, remains to be seen. In addition, how does the automotive aftermarket deal with consumers who are increasingly more interested in having the OEMs integrate these entertainment and connectivity technologies into the new vehicles? Time will certainly tell – but that’s oneluxury automakers don’t have, and a gamble they can’t afford to take.